In the course of our dealings with you, we will collect and process personal information about you in order to provide you with the goods and services you request and to administer our relationship with you. This may involve the sharing of your personal information with authorised and secured third parties and the transfer of your personal information overseas which comply with General Data Protect Regulation (GDPR). This Privacy Policy describes in detail how we will use your personal information and how you can exercise your rights with respect to your personal information.


In this Privacy Policy, references to weus or our (or words of similar import) means John J Doyle Ltd that processes your personal information (as defined below) and interacts with you (for example, the entity from whom you purchase products). 

In this Privacy Policy, references to you mean the person whose personal information (as defined below) we collect, use and process. This includes anyone who contacts us in connection with the products and services we provide or otherwise interacts with us (for example, via our Digital Services (as defined below) or in store).

In this Privacy Policy, references to Digital Services means our websites at the following URLs:, and any software and web-based applications that we make available for your use.

We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 (the DPA) and other applicable laws and regulations that relate to data protection and privacy.

Who is the data controller in respect of your personal information?

For the purposes of the DPA, we are the data controller in respect of your personal information that we collect and process as further described in this Privacy Policy.

As described below, we may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right.

What information do we collect?

We may collect and process information about you, including your name, company, address, contact details (including email address and mobile phone number), product selections and details of your purchases and other information about you. This information is referred to in this Privacy Policy as personal information.

In particular, we may collect and process the following personal information about you:

  • Information that you provide by filling in forms, including those on our Digital Services. This includes information provided by you on our contact us forms.
  • Information from business cards shared with our sales representive. This can include email address, postal address, company name, name, country and phone number. 
  • Information shared with us through the exchange of emails to any sales representative.  This can include email address, postal address, company name, name, country and phone number. 
  • When you place order(s) for goods or services, we collect personal information to process and fulfil your order(s), including delivery address. 
  • Details about the transactions you carry out with us, including through our Digital Services.
  • In the event that you have an accident while on our premises that you bring to our attention, we may record details of that accident and any injury you suffer in the relevant store's accident log.
  • Details of your visits to our Digital Services and how you use our Digital Services; this may involve the collection of, among other things, traffic data, location data (including the country and telephone area code where your computer or device is located) and details of the resources that you access (including the pages of our Digital Services that you view). We may also collect location data where this is necessary to provide our Digital Services, for instance in connection with our store finder tools.
  • We will also collect information concerning your marketing preferences.

How do we use your personal information?

We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:

  • to carry out our obligations arising from any contracts entered into between you and us; for example, we will use you delivery address to process and fulfil your order(s);
  • to share relevent marketing information via email; for example, product information, special offers and important company updates such as holiday trading hours;
  • to manage our relationship and to administer your membership to any membership scheme we provide; for example, we will keep a record of your membership and use your details to ensure you receive the benefits of that membership;
  • to provide, enhance and personalise your experience on our Digital Services;
  • in the event that you do not complete your registration or order, we may use any contact information you have provided us to follow-up on your partial registration or order;
  • to manage and administer any other arrangements between you and us (or one or more of our affiliates);
  • to notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us;
  • at or following any purchase or order you make, we may carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity; for example, we may undertake verification checks to identify any discrepancies with your payment details;
  • to carry out market research; for example, we may contact you (including by email) to obtain your feedback on our products and services, and we may use details of your purchases to understand market trends and to identify popular products;
  • to help us review, develop and improve the products and services we offer, including our Digital Services. We also monitor details of your visits to our Digital Services, including, but not limited to, traffic data and page views for business and data analysis; and
  • to address any claims made against us; for example, we may share details of our accident logs and CCTV footage with our claims handlers and insurers in connection with any claim made or likely to be made against us.

We may also use your personal information to provide you with information about products, services, promotions and offers that may be of interest to you. We may use your personal information in order to ascertain the products, services, promotions and offers that are likely to be of particular interest to you. 

The section below entitled "What choices do I have?" explains how you can change whether to receive this information from us via certain communication channels. We may also offer you the opportunity to indicate the specific types of marketing communications you are particularly interested in receiving from us; where possible, we will tailor the communications you receive to reflect your choices, but we may send you other communications that may be of interest to you.

With whom do we share your personal information?

We may share your personal information with authorised and secured third parties as described below.

We may disclose your personal information to third parties, including in the following circumstances:

  • We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfil orders, carry out surveys and installations, deliver packages, sendemail, maintain and update our databases of customer details, analyse data, to help us develop, provide and improve our Digital Services, provide marketing assistance, process card payments, provide customer service and handle claims. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details.
  • We may share limited information that we hold about you (for example, your email address) with third parties that also hold your information or have an existing online relationship with you in order to identify you as our customer and to enable us (or third parties on our behalf) to provide you with relevant John J Doyle marketing online.
  • We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
  • We may pass personal information to our insurers in the event that a claim is made or could be made against us. For example, we may send CCTV footage and information contained in our accident logs to our insurers.
  • We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates)); or to protect our rights, property or safety or those of our customers, employees or other third parties.

Where will your personal information be processed?

In relation to the above uses of your personal information and the above sharing arrangements, your personal information may be transferred to, and stored and processed in, one or more countries outside the European Economic Area (EEA), including countries which do not provide equivalent protection for personal information as the DPA. In these circumstances, we will take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the DPA.


Cookies are small text files that we transfer to your computer's hard drive to enable our systems to recognize your browser and help us to track visitors to our Website and Digital Services so we can better understand what portions of the Website and Digital Services best serve you. It may not be possible to place orders and purchase goods and services using the Website or Digital Services unless you have cookies turned on and we suggest that you leave them turned on for this purpose.

Protecting your personal information

Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our Digital Services. We cannot guarantee the security of your data (including your personal information) transmitted to our Digital Services; any transmission is at your own risk.

What choices do I have

You may change your marketing preferences at any time by emailing [email protected] or phoning 028 9024 7864 or by using the Contact Us enquiry form on our Website. You can choose to stop receiving marketing emails or SMS messages from us by following the unsubscribe link and instructions on the respective marketing emails or SMS messages we send you.

Access to your personal information

The DPA gives you the right to access your personal information. Your right of access can be exercised in accordance with the DPA.  To request access to your personal information, please contact us using the details below.

Right to Erasure

 GDPR gives you the right to erasure. To request erasure, please contact us using the details below.

How to contact us

If you have any questions regarding this Privacy Policy, please feel free to contact us in any of the following ways:

  • online via the Contact Us enquiry form
  • by telephone on 028 9024 7864
  • by email on [email protected]
  • by writing to us at: John J Doyle, 5 Duncrue Place, Belfast, BT3 9BU

Policy changes

If we decide to change this Privacy Policy, we will post the updated Privacy Policy on our Website so that you are always aware of what personal information we collect, how we use it and under what circumstances we disclose it. The updated Privacy Policy will take effect as soon as it is posted on our Website.

This Policy was last updated on 28 March 2018.